“It is impossible for nearly any organization to be successful in the digital world today without properly leveraging their online customer interaction data,” said Jeff Lunsford, CEO of Tealium. conf 2013, the 4th Annual Splunk Worldwide Users’ Conference taking place September 30 – Octoin Las Vegas. The first of these events kicked off in June when Splunk General Manager and Vice President of EMEA James Murray spoke on a panel at Digital Velocity Europe, Tealium’s annual European user conference in London. Splunk and Tealium are participating in a variety of joint events and activities throughout the year to ensure users get the most out of the new capabilities from the combined technologies. This integration reinforces the notion that the more data people put into Splunk, the more value they get out.” Additionally, collecting data from various tags via Tealium in Splunk Enterprise provides comprehensive and unique insights that were not possible before. “Having the client server-side data available in Splunk allows companies to make this information available to and actionable by a much broader group within their organizations. Understanding which product features or attributes are driving higher user engagement leads to a better understanding of customer behavior,” said Bill Gaylord, senior vice president of business development at Splunk. The ability to capture client side and browser data adds a new dimension to the information and insights companies can achieve. “We are excited to be working with Tealium, which is helping to lead the evolution of tag management. “Our mission is to always be on the forefront of innovation and this new technology integration between Splunk and Tealium gives us the tools to provide superior insight into the customer journey.” “The world of big data gets more exciting everyday with new developments and capabilities that allow our customers to truly understand who their users are and what they really want,” said James Kernan, CEO of KWCG, a leading national technology consulting company. To enable the integration, users simply click on the Splunk logo in the Tealium setup process, add the requested information and hit publish - the data is then streamed to Splunk without ever touching the website. Via Tealium DataCloud, the company’s enterprise data platform, users can correlate and combine those data points into a clean, highly actionable source. Tealium allows users with no software coding experience to deploy and manage the third-party vendor tags (code snippets) required to gather and transfer specific digital data points. Combining this with existing machine data sources being collected, indexed and analyzed in Splunk Enterprise enables users to capture insights and behaviors for complete customer analytics and a 360-degree view of customer actions. Tealium’s solution expands Splunk Enterprise to allow users to gather visitor interaction data directly from websites, mobile web and native mobile applications beyond server-side data. conf yet? Register Here.San Diego, CA (July 23, 2013) – Tealium, the leader in enterprise tag management, today announced Tealium’s digital data solution and tag management software is integrated with Splunk® Enterprise. In this session, learn how COCC pairs Pure Storage with Splunk to drive blazing fast searches across any time horizon, with operational simplicity that allows them to stay focused on cybersecurity for their clients. Their Splunk deployment is vital and uses massive amounts of storage to keep hot, warm, and cold data available for real-time security incidents and post-incident forensics. Test your skills with our vintage arcade game and enter to win a Tidbyt!Ĭheck Out Our Session With COCC on July 19th at 2:30pm.Ĭontinuous security matters to COCC - and to their seven million accounts with over $140 billion in assets.Hear from one of our customers about how to run Splunk with Pure Storage to get faster insights and lower TCO.Pure enables Splunk Classic and SmartStore to deliver results up to ten times faster, requires zero storage experience to operate, and seamlessly scales from tens of GBs to tens of PBs. Getting quick answers from high volume machine data can make or break your security posture, infrastructure operations and application performance. Splunk on Pure Storage® drives blazing fast search across any time horizon, while keeping infrastructure easy to manage, and a future-proof architecture to take you from Splunk Classic to SmartStore.
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