Lasagna recipes are made with a predictable ritual of layering, something that’s very satisfying for viewers. There’s more to it than the fact that we’ve all got a little Garfield inside us. The lasagna party ring recipe racked up more than 64 million views, with chicken Alfredo lasagna and lasagna-stuffed peppers trailing close behind. What this tells us about our collective appetite is something we already knew: People like carbs and people like sugar. Three out of the nine top-performing single item recipes are a riff on lasagna. Next time you find yourself in a Tasty loop, see if the video has at least one of the qualities below. The brand has uncovered certain properties that light up the brain and keep people watching. It’s clear that not only has the BuzzFeed brand cracked some kind of production code, but it’s also unearthed some psychological musts when it comes to procrastinating online. Using software from video analytics firm, Tubular Labs, Mic pulled the nine most-viewed, single-recipe videos published on Tasty’s Facebook page in 2017 (list below), and have found some glaring commonalities. These colossal numbers feel a bit inconceivable what’s more tangible is the recipe for success behind the top videos. Through screen, consumers have spent 500 million-plus hours watching Tasty videos and have shared them more than 800 million times. Some of the internet’s most viral, so-called “hands and pans” video recipes.īuzzFeed Tasty’s arsenal of addictive, drool-inducing visual recipes are ubiquitous on social media platforms - Facebook in particular. What’s made with butter, has been viewed by millions and has inspired countless knockoffs?
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